Brand builder
and copy executioner 🪓

Hi, I’m Jeff.
Lead copywriter and creative strategist with 15+ years experience building brands (and cutting copy) at ad agencies, tech startups, and global consulting firms.

I’ve helped a fintech startup 5x their customer base by making retirement planning feel approachable and attainable.

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I’ve built a snack brand’s voice and tone—achieving social engagement rates that were 2x the industry average.

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I’ve put a Formula 1 car on a roof —generating 30M views and 300K social engagements for tech company and their partner.

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